Online stores and ecommerce optimisation
We build and improve online stores so your customers can find products, get answers to their questions and buy easily.
We work on navigation, collections, product pages and the buying journey.
Luciano Viejo · Co-founder of Aurora Start
Through Aurora Start, I help you improve your online store, attract customers and connect your business’s digital tools.
We focus on brands that are already making sales and need a more effective website, measurable campaigns and a system that supports their growth.
Based in Elche, we combine web development, ecommerce, SEO and digital advertising with clear priorities and regular communication.

I’m Luciano Francisco Viejo, co-founder of Aurora Start alongside Gastón Valentini.
My work starts with understanding your business: what you sell, how you attract customers and what is holding you back from taking the next step.
With that information, we set priorities and prepare a proposal that fits your business and your resources.
I support you throughout the project and coordinate communication with the team so you know what we’re doing, why we’re doing it and what comes next.
Your website, advertising and customer follow-up should all work towards the same goals.
That’s why, before recommending a tool or a campaign, we discuss your offer, margins, operational capacity and goals.

At Aurora Start, we connect your online store, customer acquisition, automation and measurement so you can manage growth with better information and a more coordinated approach.
We also develop websites and digital strategies for service businesses that need to present their offer more clearly and generate enquiries.
From Elche, we work with businesses in Alicante and support companies elsewhere remotely.
We can be particularly helpful if:
If you don’t yet have an online store, we can also assess building one based on the sales you already generate through other channels.
Discuss my project with AuroraWe build and improve online stores so your customers can find products, get answers to their questions and buy easily.
We work on navigation, collections, product pages and the buying journey.
We develop websites that explain your offer, build trust and make it easy to enquire, book or request a quote.
Every project starts with what your customer needs to know to make a decision.
We plan and manage campaigns around your product, audience and budget.
We review ads, purchases or enquiries, and acquisition costs to guide changes and spending decisions.
We work on your website’s content and structure to improve its visibility in searches relevant to your services, products and area of operation.
Particularly useful for businesses looking to reach customers searching in Elche and Alicante.
We design communications that support the buying journey and maintain your customer relationships.
Depending on the project, we set up welcome sequences, abandoned cart recovery and follow-up after purchase.
We bring together the available data from your store and campaigns to understand what’s happening and what to improve first.
We assess sales alongside spending, costs and available margin.
In a free initial conversation of 20–30 minutes, we get to know your business and briefly review your digital setup.
We assess whether we can help and what deserves a more detailed analysis.
If we’re a good fit, we quote for the initial work: analysis, strategy, measurement and the first improvements.
We agree on deliverables, timelines and terms before starting.
We carry out the agreed priorities and review their progress.
When ongoing work is needed, we agree on a monthly fee with a defined scope. Advertising spend is budgeted separately.
We share progress and review which actions to continue, adjust or stop.
Decisions are based on the available data and the realities of your business.
We propose new campaigns, content or automations when there is a clear reason to add them.
Each addition has its own scope and budget.

A selection of projects for ecommerce brands, service businesses and organisations. We bring this experience to businesses in Elche and Alicante that need to improve their digital presence.
Making better use of a community already interested in the brand.
Moda 13 had an established audience. The challenge was to make buying easier and turn that attention into measurable sales.
We optimised navigation, collections and product pages in its Shopify store, alongside managing and monitoring Meta Ads campaigns.
Between July and August 2026, the store recorded €10,086.70 in online sales and 215 orders. During that period, Meta Ads attributed 176 purchases to the campaigns.

Modernising online sales for an industrial business.
Its website needed a clearer product structure and an updated purchasing process.
We redesigned the platform, reorganised the catalogue and added online payments to replace a process based on manual bank transfers.
A solution that makes it easier for both businesses and individuals to browse and buy industrial chemicals and lubricants.

Moving from Instagram orders to a dedicated online store.
This children’s fashion brand managed most of its sales through social media, with the operational limitations of a manual process.
We developed an online store that preserves its identity, organises its collections and lets customers complete their purchase on a single platform.
A dedicated sales channel to serve new shoppers and support its expansion in the European market.

Connecting communications, membership and administration.
The union needed to organise its information and strengthen the infrastructure supporting its work.
We redesigned the website to make services, news and membership information easier to access. The project includes a CRM, managed hosting, blog migration and maintenance.
The collaboration continues with new pages and features as the organisation needs them.

Building a clinic’s digital presence from the ground up.
Benilaser needed to raise awareness and build trust in Benidorm’s laser treatment market.
We created the name, visual identity and website. We worked on content, local SEO and Google Business Profile to connect treatment searches with useful information and ways to get in touch.
A strategy that brings together branding and local visibility to encourage enquiries and appointment requests.

Explaining services and making quote requests easier.
This business needed to build its brand and present its skip hire, demolition and rubble removal services in Alicante and Benidorm.
We developed the visual identity and a website organised by service, with sales copy, calls to get in touch and local SEO foundations.
A digital presence designed to help individuals and professionals understand the services and make an enquiry.

I combine training in digital marketing and executive coaching with the experience of building a business and working with clients.
I continue to study sales strategy, negotiation and account management to better understand each business and support its decisions.
My work brings together business development, consultative sales and client management at Aurora Start.
Languages: Native Spanish; English skills being developed for professional use.
Explaining what the project includes, what it costs and what expectations we can reasonably set.
Keeping in touch, reviewing progress and taking responsibility for our part of the work.
Recommending services that make sense for your situation, priorities and resources.
My Christian faith guides the way I work and my commitment to serving and respecting others.
Already making sales and looking to improve your store, campaigns or customer relationships?
Tell me what you offer, how you currently sell and what you’d like to resolve.
In a free initial conversation, we’ll assess whether Aurora Start can help and what the next step would be.
Elche, Alicante · Local projects and remote work.
Discover Aurora Start