Luciano Viejo©
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Luciano Viejo · Co-founder of Aurora Start

Web development and digital marketing for businesses in Elche

Through Aurora Start, I help you improve your online store, attract customers and connect your business’s digital tools.

We focus on brands that are already making sales and need a more effective website, measurable campaigns and a system that supports their growth.

Based in Elche, we combine web development, ecommerce, SEO and digital advertising with clear priorities and regular communication.

Luciano Francisco Viejo, co-founder of Aurora Start, with his arms crossed
Location
Elche, Alicante.
Company
Aurora Start, co-founded in 2024.
Specialisms
Ecommerce · Web development · SEO · Google and Meta Ads.
01 / ABOUT ME

Your contact at Aurora Start in Elche

I’m Luciano Francisco Viejo, co-founder of Aurora Start alongside Gastón Valentini.

My work starts with understanding your business: what you sell, how you attract customers and what is holding you back from taking the next step.

With that information, we set priorities and prepare a proposal that fits your business and your resources.

I support you throughout the project and coordinate communication with the team so you know what we’re doing, why we’re doing it and what comes next.

A business perspective for your digital project

Your website, advertising and customer follow-up should all work towards the same goals.

That’s why, before recommending a tool or a campaign, we discuss your offer, margins, operational capacity and goals.

Luciano Francisco Viejo in a blue suit beside a palm tree
02 / AURORA START

A team to strengthen your business’s digital ecosystem

At Aurora Start, we connect your online store, customer acquisition, automation and measurement so you can manage growth with better information and a more coordinated approach.

We also develop websites and digital strategies for service businesses that need to present their offer more clearly and generate enquiries.

From Elche, we work with businesses in Alicante and support companies elsewhere remotely.

Is our approach a good fit for your business?

We can be particularly helpful if:

  • You already have a product with sales or proven demand.
  • Your store gets visitors, but you’re finding it difficult to turn those visits into purchases.
  • You invest in advertising and need a clearer understanding of its performance.
  • You want to encourage repeat purchases through email and automation.
  • You have the capacity to fulfil more orders and a budget to invest in improvements.

If you don’t yet have an online store, we can also assess building one based on the sales you already generate through other channels.

Discuss my project with Aurora
03 / SERVICES

Ecommerce, web development and digital marketing from Elche

Online stores and ecommerce optimisation

We build and improve online stores so your customers can find products, get answers to their questions and buy easily.

We work on navigation, collections, product pages and the buying journey.

Web design and development

We develop websites that explain your offer, build trust and make it easy to enquire, book or request a quote.

Every project starts with what your customer needs to know to make a decision.

Google and Meta advertising

We plan and manage campaigns around your product, audience and budget.

We review ads, purchases or enquiries, and acquisition costs to guide changes and spending decisions.

SEO and local search visibility

We work on your website’s content and structure to improve its visibility in searches relevant to your services, products and area of operation.

Particularly useful for businesses looking to reach customers searching in Elche and Alicante.

Email marketing and automation

We design communications that support the buying journey and maintain your customer relationships.

Depending on the project, we set up welcome sequences, abandoned cart recovery and follow-up after purchase.

Strategy and measurement

We bring together the available data from your store and campaigns to understand what’s happening and what to improve first.

We assess sales alongside spending, costs and available margin.

04 / HOW WE WORK

A clear plan, with priorities and regular reviews

1. Initial assessment

In a free initial conversation of 20–30 minutes, we get to know your business and briefly review your digital setup.

We assess whether we can help and what deserves a more detailed analysis.

2. Preparation and setup

If we’re a good fit, we quote for the initial work: analysis, strategy, measurement and the first improvements.

We agree on deliverables, timelines and terms before starting.

3. First work cycle

We carry out the agreed priorities and review their progress.

When ongoing work is needed, we agree on a monthly fee with a defined scope. Advertising spend is budgeted separately.

4. Reviews and adjustments

We share progress and review which actions to continue, adjust or stop.

Decisions are based on the available data and the realities of your business.

5. Expanding as needed

We propose new campaigns, content or automations when there is a clear reason to add them.

Each addition has its own scope and budget.

Luciano sitting at a laptop in an office setting
05 / PROJECTS

Aurora Start projects: from business challenge to digital solution

A selection of projects for ecommerce brands, service businesses and organisations. We bring this experience to businesses in Elche and Alicante that need to improve their digital presence.

01 / AURORA START

Moda 13

Ecommerce · Shopify · Meta Ads

Making better use of a community already interested in the brand.

Moda 13 had an established audience. The challenge was to make buying easier and turn that attention into measurable sales.

We optimised navigation, collections and product pages in its Shopify store, alongside managing and monitoring Meta Ads campaigns.

Between July and August 2026, the store recorded €10,086.70 in online sales and 215 orders. During that period, Meta Ads attributed 176 purchases to the campaigns.

View the Moda 13 case study
Screenshot of the Moda 13 project in the Aurora Start portfolio
02 / AURORA START

Rotor Avante

Corporate website · B2B and B2C ecommerce · Online payments

Modernising online sales for an industrial business.

Its website needed a clearer product structure and an updated purchasing process.

We redesigned the platform, reorganised the catalogue and added online payments to replace a process based on manual bank transfers.

A solution that makes it easier for both businesses and individuals to browse and buy industrial chemicals and lubricants.

View the Rotor Avante case study
Screenshot of the Rotor Avante project in the Aurora Start portfolio
03 / AURORA START

White Rose Kids

Web design · Online store · Shopping experience

Moving from Instagram orders to a dedicated online store.

This children’s fashion brand managed most of its sales through social media, with the operational limitations of a manual process.

We developed an online store that preserves its identity, organises its collections and lets customers complete their purchase on a single platform.

A dedicated sales channel to serve new shoppers and support its expansion in the European market.

View the White Rose Kids case study
Screenshot of the White Rose Kids project in the Aurora Start portfolio
04 / AURORA START

Futbolistas ON

Web development · CRM · Hosting · Maintenance

Connecting communications, membership and administration.

The union needed to organise its information and strengthen the infrastructure supporting its work.

We redesigned the website to make services, news and membership information easier to access. The project includes a CRM, managed hosting, blog migration and maintenance.

The collaboration continues with new pages and features as the organisation needs them.

View the Futbolistas ON case study
Screenshot of the Futbolistas ON project in the Aurora Start portfolio
05 / AURORA START

Benilaser®

Brand identity · Web development · Local SEO

Building a clinic’s digital presence from the ground up.

Benilaser needed to raise awareness and build trust in Benidorm’s laser treatment market.

We created the name, visual identity and website. We worked on content, local SEO and Google Business Profile to connect treatment searches with useful information and ways to get in touch.

A strategy that brings together branding and local visibility to encourage enquiries and appointment requests.

View the Benilaser case study
Screenshot of the Benilaser® project in the Aurora Start portfolio
06 / AURORA START

FL Contenedores

Visual identity · Corporate website · Local customer acquisition

Explaining services and making quote requests easier.

This business needed to build its brand and present its skip hire, demolition and rubble removal services in Alicante and Benidorm.

We developed the visual identity and a website organised by service, with sales copy, calls to get in touch and local SEO foundations.

A digital presence designed to help individuals and professionals understand the services and make an enquiry.

View the FL Contenedores case study
Screenshot of the FL Contenedores project in the Aurora Start portfolio
Explore all Aurora Start projects
06 / EDUCATION

Business, marketing and communication

I combine training in digital marketing and executive coaching with the experience of building a business and working with clients.

I continue to study sales strategy, negotiation and account management to better understand each business and support its decisions.

My work brings together business development, consultative sales and client management at Aurora Start.

Languages: Native Spanish; English skills being developed for professional use.

07 / VALUES

My approach to working with your business

Clarity from the start

Explaining what the project includes, what it costs and what expectations we can reasonably set.

Commitment to follow-up

Keeping in touch, reviewing progress and taking responsibility for our part of the work.

Honest recommendations

Recommending services that make sense for your situation, priorities and resources.

My Christian faith guides the way I work and my commitment to serving and respecting others.

Elche, AlicanteLuciano Viejo
08 / CONTACT

Let’s discuss the next step for your business in Elche

Already making sales and looking to improve your store, campaigns or customer relationships?

Tell me what you offer, how you currently sell and what you’d like to resolve.

In a free initial conversation, we’ll assess whether Aurora Start can help and what the next step would be.

To get started, share:

  • Your business website or social media profiles.
  • The products or services you sell.
  • The main problem you want to solve.

Elche, Alicante · Local projects and remote work.

Discover Aurora Start
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